Work

Key Marketing Concepts

Year: 1995

Type: book

DOI: 10.1007/978-1-349-13877-7

Authors: Mike Meldrum, Malcolm McDonald

Institution: Cranfield University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W623301601

FWCI: 1.44

Cites:

Cited by: 14

Related to: 10