Work

Brand new: how entrepreneurs earned consumers' trust from Wedgwood to Dell

Year: 2001

Type: book-review

Source: Choice Reviews Online

DOI: 10.5860/choice.39-0409

Language: English

Topic: American History and Culture

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W623664425

Cites:

Cited by: 79

Related to: 10