Work

Readings in advertising and promotion strategy

Year: 1968

Type: article

Authors: Arnold M. Barban, C. H. Sandage

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W625030499

FWCI:

Cites:

Cited by: 12

Related to: 10