Work

The Rise of Marketing and Market Research

Year: 2012

Type: book

Source: Palgrave Macmillan US eBooks

DOI: 10.1057/9781137071286

Authors: Hartmut Berghoff, Philip Scranton, Uwe Spiekermann

Institutions: Deutsches Historisches Institut Washington, Rutgers, The State University of New Jersey

Language: English

Topic: American History and Culture

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W625100265

FWCI: 3.59

Cites:

Cited by: 32

Related to: 10