Work

The Accountant's strategic marketing guide

Year: 1986

Type: book

Authors: Carole Congram, Ruth J. Dumesic

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W625415327

FWCI: 1.915

Cites:

Cited by: 7

Related to: 10