Work

Antecendents of Online Group Buying Behavior: From Price Leverage and Crowd Effect Perspectives

Year: 2014

Type: article

Source: Journal of the Association for Information Systems

Authors: Lusi Yang, Mao Mao

Institution: National University of Singapore

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W625835809

FWCI: 0.792

Cites: 39

Cited by: 8

Related to: 10