Green food - to buy or not to buy? : A study of belief's influence on green food consumption of Chinese urban residents
Year: 2013
Type: dissertation
Study design: Observational Study
Abstract: This student thesis deals with the influence of consumers' beliefs on the green food consumption of Chinese urban residents. The thesis uses and modifies Theory of Planned Behavior (TPB) model as the base. To collect the empirical data, the online questionnaire is conducted. The thesis finds out that several beliefs have impacts on the green food consumption of Chinese urban residents, and the self-efficacy belief is the most influencial belief.
Authors: Sijun Ma, Tong Wang, Xiyang Chen
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W626177091