Work

Madison & Vine: Why the Entertainment and Advertising Industries Must Converge to Survive

Year: 2004

Type: book

Author: Scott Donaton

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W627345285

FWCI: 3.522

Cites:

Cited by: 44

Related to: 10