Work

Value propositions in business markets : insights from the service-dominant logic of marketing

Year: 2008

Type: article

Author: Christian Kowalkowski

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W627540913

FWCI: 1.723

Cites:

Cited by: 2

Related to: 10