Work

Market planning for new industrial products

Year: 1980

Type: book

Source: ORBi (University of Liège)

Authors: Jean‐Marie Choffray, Gary L. Lilien

Institution: University of Liège

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W627850686

FWCI: 11.28

Cites:

Cited by: 95

Related to: 10