A behavioural long-term based measure to monitor the health of a brand
Year: 2015
Type: article
Source: Journal of Brand Management
DOI: 10.1057/bm.2015.18
Institutions: Macquarie University, Swinburne University of Technology
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W628909168