Work

Reflections on progress in marketing

Year: 1981

Type: book

Source: World Scholar eBooks

Author: Lisa Smith

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W629014420

FWCI: 18.86

Cites:

Cited by: 40

Related to: 8