Work

Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy

Year: 2007

Type: article

Author: Malcolm McDonald

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W629596339

FWCI: 1.181

Cites:

Cited by: 14

Related to: 10