Work

Customer relationship management: creating competitive advantage through win-win relationship strategies

Year: 1997

Type: article

Authors: Kaj, Lehtinen Jamor Storbacka

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W629988364

FWCI:

Cites:

Cited by: 51

Related to: 10