Work

Exploring cosmetics advertising in southern China

Year: 2009

Type: article

Source: International Journal of Advertising

DOI: 10.2501/s0265048709200606

Authors: Bradley R. Barnes, Noel Y.M. Siu, Qionglei Yu, Sally S.Y. Chan

Institutions: University of Kent, Hong Kong Baptist University, Zhejiang Gongshang University, University of Leeds

Language: English

Topic: Consumer Perception and Purchasing Behavior

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W630614933

FWCI: 4.15

Cites: 20

Cited by: 17

Related to: 10