Work

Werbung als Marketinginstrument

Year: 1976

Type: book

Source: De Gruyter eBooks

DOI: 10.1515/9783110837148

Author: Günther Haedrich

Institution: Freie Universität Berlin

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W630727631

FWCI: 7.647

Cites: 19

Cited by: 12

Related to: 10