Work

Authenticity: what consumers really want

Year: 2008

Type: book-review

Source: Choice Reviews Online

DOI: 10.5860/choice.45-6277

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W630778968

Cites:

Cited by: 907

Related to: 10