Work

Hedonic and Utilitarian Consumer Benefits of Sales Promotions

Year: 1998

Type: book

Source: London Business School Research Online (London Business School)

Authors: Laurent, Gilles, Chandon, Pierre, Wansink, Brian

Institutions: INSEAD, INSEAD, INSEAD, HEC Paris

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W631031286

FWCI: 1.944

Cites:

Cited by: 16

Related to: 10