Work

Advertising research : the internet, consumer behavior, and strategy

Year: 2000

Type: book

Source: American Marketing Association eBooks

Author: George M. Zinkhan

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W631874412

FWCI: 1.292

Cites:

Cited by: 18

Related to: 10