Work

Marketing for Public and Nonprofit Managers

Year: 1984

Type: book

Authors: Christopher Lovelock, Charles B. Weinberg

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W632761559

FWCI: 15.59

Cites:

Cited by: 140

Related to: 10