Work

The Psychology of Advertising

Year: 2010

Type: book

Source: Psychology Press eBooks

DOI: 10.4324/9780203853238

Authors: Bob M. Fennis, Wolfgang Stroebe

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W633072204

FWCI: 6.31

Cites:

Cited by: 100

Related to: 10