Work

Marketing Technology as a Service

Year: 2012

Type: book

Source: Wiley eBooks

DOI: 10.1002/9780470662410

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W633472413

FWCI: 0.898

Cites: 30

Cited by: 8

Related to: 10