Work

Das Konzept des Markentypenlebenszyklus

Year: 2004

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-663-01557-4_18

Author: Manfred Bruhn

Institution: University of Basel

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W63399863

FWCI: 4.474

Cites: 28

Cited by: 8

Related to: 10