Work

Creating Customer Value Through Strategic Marketing Planning: A Management Approach

Year: 2000

Type: other

Source: DIAL (Catholic University of Leuven)

DOI: 10.1007/978-1-4757-3277-1

Authors: Edwin J. Nijssen, R.T. Frambach

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W635138370

Cites:

Cited by: 15

Related to: 10