Work

Beiträge zum Marketing-Management : Planung, Organisation, Controlling

Year: 1988

Type: article

Author: Richard Köhler

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W635856880

FWCI: 3.378

Cites:

Cited by: 39

Related to: 10