Work

Customer retention: an integrated process for keeping your best customers

Year: 1995

Type: book-review

Source: Choice Reviews Online

DOI: 10.5860/choice.33-0398

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W636670260

Cites:

Cited by: 57

Related to: 10