Work

Explaining Consumer Behavior and Consumer Action: From Fragmentation to Unit

Year: 2006

Type: article

Author: Richard P. Bagozzi

Institution: University of Michigan

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W637511654

FWCI: 3.643

Cites: 73

Cited by: 23

Related to: 10