Work

Tutorial to accompany Marketing engineering, computer-assisted marketing analysis and planning

Year: 1998

Type: book

Source: Addison-Wesley eBooks

Authors: Gary L. Lilien, Arvind Rangaswamy

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W637629269

FWCI: 3.111

Cites:

Cited by: 12

Related to: 10