Work

Relationship Marketing in Professional Services: A Study of Agency-Client Dynamics in the Advertising Sector

Year: 1996

Type: article

Source: Thammasat University Digital Collections

Author: Aino Halinen

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W639583145

FWCI: 6

Cites:

Cited by: 211

Related to: 10