Work

Status quo und Besonderheiten der B-to-B-Markenführung

Year: 2010

Type: book-chapter

Source: Gabler eBooks

DOI: 10.1007/978-3-8349-8742-6_1

Author: Carsten Baumgarth

Institution: Berlin School of Economics and Law

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W6401221

FWCI: 7.096

Cites: 32

Cited by: 16

Related to: 10