Work

Research on sales promotion : collected papers

Year: 1984

Type: book

Source: Marketing Science Institute eBooks

Author: Katherine E. Jocz

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W640203151

FWCI: 4.676

Cites:

Cited by: 38

Related to: 10