Work

Brand Management: Research, Theory and Practice

Year: 2009

Type: book

Source: CBS Research Portal (Copenhagen Business School)

Authors: Tilde Heding, Charlotte F. Knudtzen, Mogens Bjerre

Institution: Copenhagen Business School

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W640928438

FWCI: 18.15

Cites:

Cited by: 253

Related to: 10