Work

Luxury Brands in Emerging Markets

Year: 2014

Type: book

Source: Palgrave Macmillan UK eBooks

DOI: 10.1057/9781137330536

Authors: Glyn Atwal, Douglas Bryson

Institutions: ESC Dijon Bourgogne, École supérieure de commerce de Dijon-Bourgogne, Kedge Business School, École Supérieure de Commerce de Rennes

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W641171750

FWCI: 8.566

Cites:

Cited by: 42

Related to: 10