Work

Towards understanding the value of a loyal customer : an information processing perspective

Year: 1999

Type: book

Source: Marketing Science Institute eBooks

Authors: Rohini Ahluwalia, H. Rao Unnava, Robert E. Burnkrant

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W641498973

FWCI: 0.613

Cites:

Cited by: 28

Related to: 10