Work

Brands that rock : what business leaders can learn from the world of rock and roll

Year: 2004

Type: book

Source: Wiley eBooks

Authors: Roger D. Blackwell, Kristina Stephan

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W642075757

FWCI:

Cites:

Cited by: 20

Related to: 10