Work

The future of advertising: new media, new clients, new consumers in the post-television age

Year: 2004

Type: book-review

Source: Choice Reviews Online

DOI: 10.5860/choice.41-2904

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W643059161

Cites:

Cited by: 50

Related to: 10