Work

Introduction to Marketing Concepts

Year: 2006

Type: book

Source: Routledge eBooks

DOI: 10.4324/9780080454832

Authors: Graeme Drummond, John Ensor

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W643405317

FWCI: 0.753

Cites:

Cited by: 49

Related to: 10