Work

Promotion has a negative effect on brand evaluations-or does it ? : additional disconfirming evidence : special report

Year: 1992

Type: book

Source: Marketing Science Institute eBooks

Authors: Scott Davis, J. Jeffrey Inman, Leigh McAlister

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W643923543

FWCI: 3.558

Cites:

Cited by: 38

Related to: 10