Work

Advertising : a behavioral approach for managers

Year: 1980

Type: article

Source: Andalas University Repository (Andalas University)

Author: Edmund W. J. Faison

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W643937212

FWCI: 2.641

Cites:

Cited by: 13

Related to: 10