Work

Marketing Strategy Text and Cases

Year: 2014

Type: article

Authors: O. C. Ferrell, Michael D. Hartline

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W644795733

FWCI: 15.05

Cites:

Cited by: 78

Related to: 10