Work

Cross-Channel-Management : Integrationserfordernisse im Multi-Channel-Handel

Year: 2011

Type: article

Author: Gerrit Heinemann

Language: German

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W645077274

FWCI: 14.84

Cites:

Cited by: 49

Related to: 10