Work

The purchase of foreign products: the role of firm’s country-of-origin reputation, consumer ethnocentrism, animosity and trust

Year: 2007

Type: article

Source: Documentos de trabajo " Nuevas tendencias en dirección de empresas "

Authors: Nadia Jiménez, Sonia San Martín Gutiérrez

Institution: Universidad de Burgos

Language: Spanish

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W64537586

FWCI:

Cites: 105

Cited by: 28

Related to: 10