Work

Sponsoring und events im sport : von der instrumentalbetrachtung zur kommunikationsplattform

Year: 2003

Type: article

Author: Arnold Hermanns

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W646757502

FWCI: 2.65

Cites:

Cited by: 19

Related to: 10