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Packaging as an effective marketing tool

Year: 1996

Type: article

Source: OpenGrey (Institut de l'Information Scientifique et Technique)

Author: Bill Stewart

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W647220356

FWCI:

Cites:

Cited by: 44

Related to: 10