Work

Marketing Theory: Foundations, Controversy ,Strategy, Resource Advantage Theory

Year: 2010

Type: article

Author: Shelby D. Hunt

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W648739303

FWCI: 22.8

Cites:

Cited by: 195

Related to: 10