Work

Another one bites the grass : making sense of international advertising

Year: 2000

Type: book

Source: Wiley eBooks

Author: Simón Anholt

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W649090788

FWCI:

Cites:

Cited by: 32

Related to: 10