Work

Principles of direct and database marketing : a digital orientation

Year: 2008

Type: book

Author: Alan Tapp

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W649237260

FWCI: 0.952

Cites:

Cited by: 17

Related to: 10