Work

Handbook of Marketing Strategy

Year: 2012

Type: book

Source: Edward Elgar Publishing eBooks

DOI: 10.4337/9781781005224

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W649579816

FWCI: 18.98

Cites:

Cited by: 115

Related to: 10