Work

The Effects of Component Brands on Consumer Choice and Evaluation of Information Technology Products

Year: 2014

Type: article

Source: Journal of the Association for Information Systems

Authors: Liqiang Huang, Chuan‐Hoo Tan, Khim Yong Goh, Kwok‐Kee Wei

Institutions: University of Science and Technology of China, City University of Hong Kong, National University of Singapore

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W649674886

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Cites: 29

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Related to: 10