Work

Integrated marketing communications in advertising and promotion

Year: 2010

Type: article

Author: Terence A. Shimp

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W650154243

FWCI: 23.75

Cites:

Cited by: 110

Related to: 10